Artist Bio
Jessie Leach was born and raised in Colorado Springs. They are currently working towards a B.S.D in Graphic Design with a minor in animation at Arizona State University. Jessie specializes in creating company logos through a combination of hand drawn techniques and computer programs such as Adobe Illustrator and Photoshop. Jessie has previously designed marketing collateral for the Colorado Springs Pioneers Museum, as well as freelance logos for different companies. They find inspiration for their art through the landscape of Colorado and every day things in their life.
Artist Statement
First impressions, we are told, define who people think you are. This philosophy can also be attributed to a company’s branding. If a logo is unmemorable, so is the company. A designer should strive, with every design, to make a lasting impression on viewers. Creating a design often feels like solving a problem to me. Before I begin working, I look into the story of the company and incorporate aspects of what makes the company unique. Doing this makes a more meaningful and memorable design. This personalized approach helps me have a deeper understanding of the design I am creating as well as its role within day-to-day life.
Through my work with small designs like stickers and logos, I have learned that colors, type, and layout can make or break a design. I believe designs should be functional and fashionable: eye-catching yet story rich. When I think about my future, I know I want to do something that leaves a mark behind. I find enjoyment in helping to create a brand that will be used for years to come and ultimately creating a lasting impact. For this reason, I chose to pursue a career in graphic design: to leave an impact where there might not have been one before.